True Blue Blogger

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

It is not unusual to have high ranking at the Search engines yet see low
conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being almost equal, good web design, good sales copy, quality products, it is highly probable the other person has an effective email marketing campaign set
in place.

It is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. It brings longevity to your business. If you hope to make a long term living off your Internet business, you need to give serious thought to email marketing if you haven’t done so.

I started off my Internet business without seeing the need for email marketing. I spent a lot of time on SEO. Then one day this question dawned upon me. What am I to do with the traffic that would show up at my door?

It is a known fact that not many people will buy your product or service on their first visit to your website. Yes, some may buy the products that you are promoting but the majority won’t. The vast majority may never come this way again. You stand to lose substantial traffic in this way. Then what about those who bought something? How can they become your lifelong customers?

No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost effective way to do so than through email.

4 Benefits of Email Marketing:

1.Gives visitors a personal touch to your online business. Email communication is the most cost effective way at present to touch base with your website visitors.

In a highly impersonalized world of Internet marketing, simple personalized email communiqués can do wonders for your Internet business.

2.Allows you to build credibility and trust with your visitors. You can achieve this by conducting short courses in the area of your expertise through email. The courses you conduct must be relevant to the products or services you are promoting on your website.

For example, if you are promoting weight loss products, you may conduct a short course like 30 days to lose weight. People are more disposed to buy your product or service if they gain confidence through the information you have provided.

3.Exposes visitors to your product or service. Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.

4.Turns first time buyers into lifelong customers. Email marketing is an effective way to update your customers of your latest products and services.

Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to you, and turn them into lifelong customers.

After all been said, how to get visitors to leave behind their email address? Nobody will give something in exchange for nothing. Offer a free e-book, or software, or email course, or newsletter in exchange for your visitors’ names and email addresses. This is by no means tricking people into giving their email address. In the first place, your visitors have some expressed interest when they came by your website. Your job is to continue to arouse their interest that they want to know more about what you have to offer them.

The names and email addresses you collect is called an opt-in email list. With it you can touch base with your visitors without being accused of spamming.

Follow-up with personalized email communiqué, offer relevant information and leads. Don’t turn your email communiqué into one big sales letter. It puts people off. If they unsubscribe from your mailing list, it’s your loss. Say goodbye to your potential customers.

You cannot maintain the number one spot at the Search engines all the time. Other webmasters will overtake you sooner or later. However, this does not diminish the importance of Search Engine Optimization. For long-term success, SEO and an effective email marketing campaign are needful.

Have you ever walked into a networking event full of strangers and wished you could be anywhere else?

Traditional “business building rules” tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner with barely enough time to remember their names, much less make a great impression.

It doesn’t have to be that way!

Years ago, while deeply involved in “Corporate America” (I still shudder when saying that phrase), I took the Myers-Briggs Type Indicator – a personality assessment. My fears were confirmed: I am an introvert (actually, an “ISTJ” for those of you familiar with the Myers-Briggs). High level summary introverts are people who recharge their energy from within while extroverts get energy from people and other external sources. I am one of those people who draws energy and ideas from solitude and reaching within my own psyche.

Depending on the situation, everyone is both an introvert and an extrovert. Put me in a room with some of my friends and I take on the persona of a stand-up comedian. Put me in a large conference room where I know nobody and am not presenting and I become the silent wallflower.

Given the choice, I prefer to be with a few close friends rather than at a large party where I know no one. While I’ve been told I’m an excellent public speaker (birth by fire in the corporate world does wonders), it takes a lot of energy for me to get “in the zone” and I have learned to do this by being well-prepared on the topic and discussing things I’m passionate about.

The following marketing techniques are some that I have used successfully and are designed to work for the introverted among us.

1. Participate in online forums and discussion groups.

It’s easy to be authentic and true to yourself while marketing your business by participating on online forums such as Yahoo Groups. You can spend as much or as little time getting to know the other small business owners, virtual assistants, etc. as you wish. There is no face to face, “will they like me?”, “will they trust me?” type of feeling. You can take your time in responding to those issues that interest you, rather than feel “on the spot” like you may at your average networking event.

I belong to several such groups and have met many wonderful people this way and have learned much from different business owners. It’s a great way to pick the brains of people in the same situation as yourself.

2. Write articles.

Take advantage of your writing skills and write and submit articles online. One of my clients was doing some research for her business and told me she’d seen one of my articles on www.killermarketingarsenal.com. The next day I received a notice from www.sbinformer.com (a small business site) asking permission to use another of my articles. As a direct result of my writing articles, I now have an audience that I may have never otherwise reached. You never know what search engines just might pick up on your article, or how your information could be valuable to someone else.

3. Know your strengths.

Successful marketing requires that you know your strengths and your weaknesses. Take time to ask friends, family, and others what they feel are your greatest strengths and weaknesses. You might be surprised to discover that what you thought wasn’t a talent is perceived as such by others. When you find yourself in an uncomfortable or nerve-wracking situation, focus on your strengths. You will be naturally more at ease when discussing something that’s aligned with your passions and that you have learned is valuable to others.

4. Visualization.

Have you ever thought about something so much that when it actually happened it felt like déjà vu? Visualization is a great tool that allows you to script out an event before it happens. Just think – you can anticipate the challenges (for example, no one speaks to you when you arrive) and plan how to overcome them before they occur. Plan ahead for various situations and scenarios to avoid being caught off guard.

5. Stick to your values.

It’s important not to try and change yourself in order to successfully market your business. You will be most effective when you allow the natural you to come through. For those of us who are introverts, that means establishing a marketing plan and environment that supports us as well as follows the path by which we mean to grow with.

Go get ‘em!